I'm going to go against the overall trend of cynicism and
gloom that pervades the industrial (and pretty much every other music)
community, and say that right now we are living in an extremely good era. Well,
definitely a great era for fans / listeners, maybe not such a great one for
artists, labels and producers: that's a complex discussion for another day.
There are two well-developed and extremely useful tools around now that make it easy to research, discover and listen to music (new and old, but
especially new).
The first of these is Mixcloud. I goddam love Mixcloud so much. I have my own Mixcloud account, and every few months I drag my lazy bum to the decks and record and upload a mix. But more importantly, I follow about 70 DJs / cloudcasters on Mixcloud, and every day or two I listen to a mix they have uploaded. I have discovered an amazing amount of exciting music by doing this, and cannot recommend it enough. If you don't know who to follow or where to start, just type in a genre name and see what comes up, or start clicking on mixes in the main news feed until you find something you like. The refreshing thing about Mixcloud is there is a huge amount of really good mixes and cloudcasters in the non-mainstream end of music, especially in the ambient and experimental area.
The next one is Bandcamp. Digital music distribution has been around for quite a long time, but Bandcamp is a refreshing alternative to the lazy bloated juggernauts that come to mind (Apple, Amazon, Google). There are many things to like about this channel. Firstly, Bandcamp lets you download your music DRM free, in whatever format you like, including FLAC, and we like FLAC because it's lossless, right? Right. Secondly, Bandcamp takes a very small cut: 15% of digital sales, and 10% of merchandise sales. My understanding of the big bastards is that you are lucky to see 50% of your sale price as royalties. Thirdly, and for me most importantly, I really like how Bandcamp strongly supports the concept of labels. If I want to hear some of the music that Ant-Zen put out last year, (because I love Ant-Zen and so should you), I don't have to dig around trying to find 20 websites or bandcamp sites for all these different bands, I can just go to the Ant-Zen Bandcamp site and all of their releases are right there. And not just the new ones; I can find out what that that weird Philip Munch solo album from a few years ago sounded like, or whether Nin Kuji is worth the fuss that's been made over him, or relive the fun of Morgenstern's "Cold" (ah good times). And then of course, if you like them, you can buy, for pretty damn cheap too: usually $10 or $11 per album, much less than the $19 or so that ripoff iTunes charges Australians, which is a fourth thing to like about Bandcamp.
So if you haven't already, start using these great tools! There is plenty of amazing music out there, despite the predictable cynicism of the boring naysayers and tiresome gloom merchants. In the next week or so I'm going to run through some of the best finds on those two great sites.
The first of these is Mixcloud. I goddam love Mixcloud so much. I have my own Mixcloud account, and every few months I drag my lazy bum to the decks and record and upload a mix. But more importantly, I follow about 70 DJs / cloudcasters on Mixcloud, and every day or two I listen to a mix they have uploaded. I have discovered an amazing amount of exciting music by doing this, and cannot recommend it enough. If you don't know who to follow or where to start, just type in a genre name and see what comes up, or start clicking on mixes in the main news feed until you find something you like. The refreshing thing about Mixcloud is there is a huge amount of really good mixes and cloudcasters in the non-mainstream end of music, especially in the ambient and experimental area.
The next one is Bandcamp. Digital music distribution has been around for quite a long time, but Bandcamp is a refreshing alternative to the lazy bloated juggernauts that come to mind (Apple, Amazon, Google). There are many things to like about this channel. Firstly, Bandcamp lets you download your music DRM free, in whatever format you like, including FLAC, and we like FLAC because it's lossless, right? Right. Secondly, Bandcamp takes a very small cut: 15% of digital sales, and 10% of merchandise sales. My understanding of the big bastards is that you are lucky to see 50% of your sale price as royalties. Thirdly, and for me most importantly, I really like how Bandcamp strongly supports the concept of labels. If I want to hear some of the music that Ant-Zen put out last year, (because I love Ant-Zen and so should you), I don't have to dig around trying to find 20 websites or bandcamp sites for all these different bands, I can just go to the Ant-Zen Bandcamp site and all of their releases are right there. And not just the new ones; I can find out what that that weird Philip Munch solo album from a few years ago sounded like, or whether Nin Kuji is worth the fuss that's been made over him, or relive the fun of Morgenstern's "Cold" (ah good times). And then of course, if you like them, you can buy, for pretty damn cheap too: usually $10 or $11 per album, much less than the $19 or so that ripoff iTunes charges Australians, which is a fourth thing to like about Bandcamp.
So if you haven't already, start using these great tools! There is plenty of amazing music out there, despite the predictable cynicism of the boring naysayers and tiresome gloom merchants. In the next week or so I'm going to run through some of the best finds on those two great sites.
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